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Beginning a new year in the beauty industry may have felt strange. Typical predictions about upcoming trends in aesthetic medicine were dramatically influenced by the global pandemic. If you guessed that working from home, masking, and social distancing influenced overall beauty trends for 2021, you’re right.
Client-facing industries are deeply interested in what’s changed and where we’re going in terms of consultation for beauty clients.
At Sylton, we’re curious and innovative- looking far ahead at advances in beauty marketing, analysis, and service delivery technology. Our partners benefit from leading skin analysis devices like Observ 520x in their toolbox.
We’re seeing digital analysis, “Zoom face” and intelligent skincare impacting businesses for the better.
In fact, we’re optimistic that future virtual skin trends are bright for partners at Sylton.
1. Clean, Organic, Natural Beauty Treatments
One of the most prolific in the marketing world, Beauty is a competitive, highly lucrative industry valued at 500$ billion in sales globally every year.
We know customers respond to trends fast. Those who work in cosmetic industries must align quickly or lose the attention of buyers. We feel the latest shift toward clean, organic, natural skincare is a good one with mutual benefits for everyone jumping on board.
There’s been a move away from questionable chemical-based ingredients for many years, but cosmetic world leaders and some clinics didn’t previously feel pressured to trash their perfumed, synthetic formulas.
Overall, customer awareness about their skin’s dynamic health and absorption of chemicals has grown. Instead of slathering on potent creams and potions, customers are peering deeper into their pores to understand their unique skin cell landscape and opt for healthier treatments. Observ 520x skin analysis plays an integral role in educating and equipping the customer of tomorrow.
2. The Growth Of Digital Beauty Consultation And Treatment Planning
Social platforms have exploded with new users and amped up beauty marketing. Influencers now lead ad campaigns selling personalised, detailed product experiences.
In 2021 we’ve seen the addition hi-tech user experiences increase, and we believe this trend will only grow.
Digital skin analysis devices, artificial intelligence, augmented reality, and virtual communication have become so interwoven that it no longer seems new or unusual for detailed medical and dermatological information to be transmitted online.
The emphasis on enhanced experiences means suppliers are motivated to create machines and applications customers want. Without stepping foot into the medspa of the past, at-home self-care now involves qualified medical experts and customised treatment.
Beauty brands have invested in data analytics to better understand their customers, and they’ve incorporated personalised feedback into social media and website communication.
We’ll see service providers with a competitive edge in medical tech show a boost in profits in the coming year.
Observ is one of the most promising tools to date when it comes to enhanced user experience. There’s never been as detailed a device to provide the “made for you” treatment planning today’s customers want.
3. Have You Heard of Zoom Face?
A catchy but unfortunate term, “Zoom face” refers to the unprecedented facetime many people now have with themselves – staring at their own reflection and imperfections.
Observ takes this newly formed focus on details and provides accurate photo analysis needed to plan. Customers can see exactly where damage has occurred then watch in stunning clarity as conditions are cleared.
4. Skin Repair And Minimal Makeup
Why coverup what you can fix? Along with overall trends toward everything natural, 2021 is shifting toward bare-skinned beauty and products which treat rather than cover.
It makes sense when we think about “make-up holiday” opportunities during the last pandemic-year. Giving your complexion a breather is a popular idea now, as is time off for intensive chemical peels and facial treatments that remove hyperpigmentation, acne scarring and more.
Buzzwords like “dewy” and “glow up” are circulating among beauty influencers boasting of clear, even toned, healthy skin. Once they’ve determined where dark circles, sunspots, enlarged pores and lines mar their complexion, they can set to work repairing the damage and glow again.
We love where the trends are taking us next year and beyond. Have you talked to a Sylton representative about where our skin analysis technology fits in? Click here to learn more about our products.
The worldwide shift to all things digital accelerated in the past year. Before the pandemic hit early in 2020, dermatology and aesthetic medicine researchers were already investigating the potential role that blue light emanating from digital devices plays in skin ageing and hyperpigmentation.
A general, global shift toward online work combined with the fact that most people carry smartphones like an extension of themselves, means substantially more exposure to radiation in the blue-light wavelength.
It is well established that blue light may suppress melatonin and contribute to sleep disorders. But what effect is it having on the skin? Does blue light cause the same premature ageing, cellular damage, and increased cancer risks that UV rays do?
While research is ongoing and more investigation will reveal definitive risks, skin experts and product creators are taking initiative to formulate protective, restorative treatments that mitigate blue light damage. Here’s what you need to know.
What Exactly Is Blue Light?
On the visible light spectrum, there are several colours, including blue. The remaining rainbow includes:
- Green
- Blue
- Indigo
- Violet
- Red
- Orange
- Yellow
These colours combine for what we experience as white light. The sun is our primary source of blue light. LED (light-emitting diode) and fluorescent light sources also give off blue rays linked to growing concern over cellular damage for eyes and skin.
Blue-Violet (400 nm – 460 nm) can trigger melatonin suppression and an increased heartrate so it has been linked to sleep disorders and cardiac issues. High-energy violet/blue light ranging from 400 to 500 nm in the visible spectrum has also been linked to age-related macular degeneration.
Researchers are asking serious questions about eye strain and vision impairment related to blue light as more people report these effects. However, skin changes aren’t as obvious, and we’re only recently beginning to understand cellular changes that increased blue light exposure may cause.
Is Your Smartphone Or Laptop Screen Causing Blue Light Damage?
What does the research say? Some suggest that negative blue light effects are stronger among darker skinned individuals because they are prone to hyperpigmentation. Supporting this are visible pigmentation changes in test participants with dark skin, documented after prolonged, controlled exposure to blue light.
Skin is a major target for oxidative stress, and common signs of ageing such as fine lines or dark spots are linked to light exposure. Since our faces collectively bath in the glow of computer screens daily, we can expect to see fallout in the form of cellular damage over time.
And we do. Recent studies show exposure of human skin to light emitted by electronic devices for as little as 1 hour leads to reactive oxygen species (ROS) generation, cell apoptosis, or cellular death. Light sources such as LEDs which have emissions in the blue wavelength (400-490 nm) have been analyzed for short-term skin effects.
Repeated, ongoing effects are still somewhat of a black box, and research continues. In the meantime, skincare companies are becoming savvy to increased consumer awareness and concern in this area.
Read on to learn about next generation skin analysis for blue light damage.
Empower Your Customer to Protect Their Skin From Blue Light
We’re certain no one plans to stop scrolling and snapping selfies on their phones, nor are we moving away from computer screens as a society. However, there protective measures you can recommend to clients.
Some dermatologists suggest wearing sunblock while working on computers at home, just as you would when heading outside. Physical sunscreen containing Zinc Oxide protects against blue light.
You can also offer customers unparalleled, in-depth analysis of their complexion before creating a personalized treatment plan. Many people are unaware of the toll sun-damage and blue light take on their skin. Observ 520x lifts the veil for powerful assessment not possible with the naked eye. Enhance every aesthetic consultation with increased “skin awareness,” unbiased proof of existing conditions and the ability to track the evolution of their improvements. Enhancing the consultation and treatment experience strengthens customer loyalty. You’ll also gain valuable before and after photos for expectation management, illustrating procedures and boosting your marketing
We designed Observ 520x to be lightweight and easy to install. Powered by brilliant skin illumination technology, beauty experts use Observ to diagnose skin abnormalities before they reach the surface.
Your skin consults will be multidimensional, allowing clear treatment planning, tracking, and increased cross-selling of products.
A host of advanced aesthetic procedures, skincare products and cosmetics are now prioritizing blue light protection and repair. Are you combatting the effects of blue light for your customers yet? Contact your local dealer today.
- https://www.sciencedirect.com/science/article/pii/S0022202X15349307
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6280109/
The worldwide shift to all things digital accelerated in the past year. Before the pandemic hit early in 2020, dermatology and aesthetic medicine researchers were already investigating the potential role that blue light emanating from digital devices plays in skin ageing and hyperpigmentation.
A general, global shift toward online work combined with the fact that most people carry smartphones like an extension of themselves, means substantially more exposure to radiation in the blue-light wavelength.
It is well established that blue light may suppress melatonin and contribute to sleep disorders. But what effect is it having on the skin? Does blue light cause the same premature ageing, cellular damage, and increased cancer risks that UV rays do?
While research is ongoing and more investigation will reveal definitive risks, skin experts and product creators are taking initiative to formulate protective, restorative treatments that mitigate blue light damage. Here’s what you need to know.
What Exactly Is Blue Light?
On the visible light spectrum, there are several colours, including blue. The remaining rainbow includes:
- Green
- Blue
- Indigo
- Violet
- Red
- Orange
- Yellow
These colours combine for what we experience as white light. The sun is our primary source of blue light. LED (light-emitting diode) and fluorescent light sources also give off blue rays linked to growing concern over cellular damage for eyes and skin.
Blue-Violet (400 nm – 460 nm) can trigger melatonin suppression and an increased heartrate so it has been linked to sleep disorders and cardiac issues. High-energy violet/blue light ranging from 400 to 500 nm in the visible spectrum has also been linked to age-related macular degeneration.
Researchers are asking serious questions about eye strain and vision impairment related to blue light as more people report these effects. However, skin changes aren’t as obvious, and we’re only recently beginning to understand cellular changes that increased blue light exposure may cause.
Is Your Smartphone Or Laptop Screen Causing Blue Light Damage?
What does the research say? Some suggest that negative blue light effects are stronger among darker skinned individuals because they are prone to hyperpigmentation. Supporting this are visible pigmentation changes in test participants with dark skin, documented after prolonged, controlled exposure to blue light.
Skin is a major target for oxidative stress, and common signs of ageing such as fine lines or dark spots are linked to light exposure. Since our faces collectively bath in the glow of computer screens daily, we can expect to see fallout in the form of cellular damage over time.
And we do. Recent studies show exposure of human skin to light emitted by electronic devices for as little as 1 hour leads to reactive oxygen species (ROS) generation, cell apoptosis, or cellular death. Light sources such as LEDs which have emissions in the blue wavelength (400-490 nm) have been analyzed for short-term skin effects.
Repeated, ongoing effects are still somewhat of a black box, and research continues. In the meantime, skincare companies are becoming savvy to increased consumer awareness and concern in this area.
Read on to learn about next generation skin analysis for blue light damage.
Empower Your Customer to Protect Their Skin From Blue Light
We’re certain no one plans to stop scrolling and snapping selfies on their phones, nor are we moving away from computer screens as a society. However, there protective measures you can recommend to clients.
Some dermatologists suggest wearing sunblock while working on computers at home, just as you would when heading outside. Physical sunscreen containing Zinc Oxide protects against blue light.
You can also offer customers unparalleled, in-depth analysis of their complexion before creating a personalized treatment plan. Many people are unaware of the toll sun-damage and blue light take on their skin. Observ 520x lifts the veil for powerful assessment not possible with the naked eye. Enhance every aesthetic consultation with increased “skin awareness,” unbiased proof of existing conditions and the ability to track the evolution of their improvements. Enhancing the consultation and treatment experience strengthens customer loyalty. You’ll also gain valuable before and after photos for expectation management, illustrating procedures and boosting your marketing
We designed Observ 520x to be lightweight and easy to install. Powered by brilliant skin illumination technology, beauty experts use Observ to diagnose skin abnormalities before they reach the surface.
Your skin consults will be multidimensional, allowing clear treatment planning, tracking, and increased cross-selling of products.
A host of advanced aesthetic procedures, skincare products and cosmetics are now prioritizing blue light protection and repair. Are you combatting the effects of blue light for your customers yet? Contact your local dealer today.