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At Sylton, we’ve been challenged to conduct business differently this year. More importantly, we discovered our parters also had to think on their feet and move fast to connect with existing and new customers during the worldwide Covid-19 pandemic.
We’re sharing what crystalized as product focus, valuable communication (pitfalls to avoid) and practical tips to boost your partner business during and after Covid marketing times!
Can’t visit clients in person like you used to? You’re not alone but you are in luck because we’re sharing 10 tips to help.
Boost Your Partner Business During Covid-19 Really!
Connecting with customers during Covid-19 is not only possible, but innovative companies are doing it impactfully to foster great relationships and forge new ones.
Our first tip is the starting line for all worthwhile initiatives: communication.
1. Reach Out, Address The Situation, Check-In
If you haven’t done so already, connecting with contacts via friendly messages to acknowledge current events is wise. However, we highly recommend you keep it relevant and real.
Authenticity is a favorite marketing buzzword, with good reason. You know it’s palpable when a message of concern hides a pitch, or when well-wishes lack sincerity.
- Clients may have an inbox brimming with “stay home, stay safe” emails already. Stand out from the pack by keeping communication honest and caring.
- You may clarify that you’re not reaching out for promotion or business, but to ask how they’re doing. Invite them to share questions or concerns, then ensure you’re easy to find and communicate with.
- If operations on your end are a little delayed, be honest and let them know you’re adjusting at this time.
- We don’t suggest pretending everything is “business as usual”, or ignoring the pandemic elephant in the room. On the other hand, many are ready for hopeful, positive messages, so keep it light.
- As always, be careful with humor since many are personally affected in ways you don’t realize.
2. Shift Focus To Benefits That Are Especially Helpful Now
Some Observ features are actually more useful now than ever!
For instance, explain the portability of Observ to your customers. Skin and beauty experts are making one-on-one visits with salons and clinics closed. Convenient portability of our advanced equipment is now a perfect solution to an unexpected problem.
3. Use Before-And-After Images
If you directly request to share a results “wow-factor” online, customers are often happy to. They know people make purchasing decisions based on how incredibly compelling photos are. And they’re right!
Everyone is spending more time online now. Let scrolling procedure before and after photos link to your business!
4. Get Yourself All Over Social Media
Reports show massive acceleration in social media use and many more eyes than usual are captured by your consistent social media content.
This may be a good time to consider paid advertising, campaigns, and clear call-to-action leads that get new customers in touch with you.
Pro marketing tip: Understand your customer’s buying journey on different platforms so the appropriate direction will lead them through next steps.
5. Use New Technologies Like Teams, Zoom, Google Meet
For people working remotely, Zoom, Skype and other video conferencing platforms have been indispensable. No matter how you feel about the video-meeting way of life, it’s presenting options to connect personally with customers.
Zoom calls are more social than emails or phone. Don’t be afraid to embrace this more personal way to meet.
6. Attend A Virtual Tradeshow
Tradeshows have adapted to accommodate remote attendance and social distancing.
We miss the in-person energy of conference attendance, but a perk we now enjoy is access faster and further than before.
You can add to your knowledge, certification, and professional networking all from the comfort of your home. Serious prospecting and sales happen here and if you’re not attending tradeshows, you may be missing out.
7. Organise Virtual Events!
You can gather customers for fun, interactive sessions to talk about upcoming tech additions, a webinar, or answer questions. The possibilities are nearly endless, but increased communication and visibility are priceless.
8. Highlight Covid-19 Protection Protocols You Use To Keep Customers Safe
Sylton has clear corona-guidelines developed which help you operate safely. Communicate this service feature to customers and they’ll appreciate the reassurance.
9. Position Yourself As Expert Support!
We’ve all learned new skills under pressure lately. There may be business growth strategies, or product promotion ideas that you can share with customers to help boost their success too.
Share best practices, create a blog, or how-to guide explaining how to build up again. Staying up to date on Coronavirus news in your industry will make you an excellent resource and trusted guide.
10. Invest In High ROI Products Like The Observ 520x
It’s no secret budgets have tightened since Covid-19 came on the scene. People are spending wisely, but they haven’t stopped.
Your business will continue to grow through this challenging economic period with careful additions of high-value technology to your roster.
Our international account managers will be happy to help you identify where ROI is going to drive you in the years ahead.
With skin analysis devices popping up rapidly, how should beauty experts navigate this relatively new technology and make it work for them?
Understanding measurable benefits while avoiding misunderstandings about skin analysis will make your consultations more successful. You’ll not only build trust while educating your customer but with Sylton’s Observ level of analysis, you can show them unmistakable results and the real-time improvements made.
After all, seeing is believing, and high-quality photo skin imaging benefits both practitioners and the client experience.
What requirements should your skin analysis device meet? Here’s what to look for, and how to explain top-of-the-line analysis to your customers.
1. Let’s Bust This Myth First: Skin Analysis Is A Gimmick
Your customers are better at researching than ever. In the past year, more people spent time online reviewing before and after photos. They’re savvy about gimmicks and “too-good-to-be-true” claims, so you can expect to address well-founded questions during consultations.
Unfortunately, Skin analysis can be misunderstood and might seem unnecessary or unreliable. The truth is: significant skin information is impossible to gather with the naked eye, but revealed with next-generation devices like Observ 520x.
In effect, the ability to see “invisible” damage or understand hidden skin needs allows customised, optimal treatment. As a bonus, Observ also lets you see and show customers improvements that are made in the deeper layers of the skin.
Yes, it’s legit and the best devices dramatically improve business.
2. Skin Analysis “Measuring” Versus “Revealing- What Is The Difference?
Observ 520x provides fast, high-resolution pictures, showing the overall skin appearance. Customers see for themselves what you discuss and will appreciate the need for treatment or a product routine. Skin problems made visible with advanced lighting and filtering techniques immediately show a clear, honest portrait of the skin. What you see is what you get.
However, measuring the number of pigmentation spots, wrinkles, or pores is subject to change depending on the time of day, season, location, age, and ethnicity. Rather than approach skin analysis as numbers and data, the more holistic view of Observ lets us understand the entire picture.
3. Can Skin Analysis Reveal Pigment Spots?
What a computer algorithm sees as a low pigment score, might present a problem for your customer regardless. That’s because computers only calculate using data they’re programmed with, but Observ 520x records what the eye sees.
In certain “terrible” lighting, we’re shocked by spots our skin, enlarged pores and imperfections.
Likewise, in a controlled, consistent way, the lighting and filtering power of expert skin analysis lets us see what’s really going on with our skin just like lifting a veil.
4. Is Measuring Ph, Moisture and Fat Value With Equipment, Reliable?
Acidity, moisture, and fat levels combine in a complex biological system that affects the skin barrier, how cells form, and surface.
Diseases like atopic dermatitis, ichthyosis, and acne disturb biological systems, so they cause abnormal readings on most skin analysis machines.
Signals from inside and disturbances outside change pH value, fat value and hydration levels. That means narrowing down a set of specific values for your customer’s skin isn’t realistic.
A skin analysis device should enhance your consultation. Along with expert knowledge, human touch, and adaptation to the individual it delivers best outcomes.
5. Why Take A Holistic Approach To Skin Analysis Rather Than Focus On A Small Subarea?
Treat only what needs to be treated, but first you must see the surrounding framework and contributing factors.
Observ 520x makes skin characteristics and the more global appearance of the skin more clearly visible overall which prevents you from treating issues that matter less, and ensures you won’t miss impactful ones.
Some problems stem from decades of dehydration, loss of collagen, and more. Other issues develop quickly because of short-term factors.
Therefore, view the big picture, and what a realistic timeline for results will be.
6. Why Can You See Product Results Better With Photographic Skin Analysis Instead Of Measuring Equipment?
Observ 520x makes use of instinctive sensitivity. A measuring device does not have perception ability for people’s unique needs and concerns that Observ allows. In partnership with you, enhanced vision, precision planning and clear results are possible.
7. What Makes Skin Analysis Images Valuable To The Skin Expert?
Observ 520x takes 8 pictures within 10 seconds, which are immediately useful during a skin consultation. The photos make everything you explain more clear and convincing.
The impact that images make is undeniable psychologically, and because the process is so fast, it’s a logical step with a massive payoff. Comparing before and after photos will make even subtle improvements quite visible, so clients are confident in the effectiveness of a treatment or product routine.
Seeing is believing.
8. Is A High-Quality Skin Analysis Device Difficult To Operate?
A skin analysis device should quickly provide information you can act on. It’s also essential to understand your device so that you maximize it’s use and feel confident incorporating the technology into your services.
Observ 520x works with an iPad and an app. The app is intuitive and Sylton ensures everyone receives training to familiarize and work with the device right away.
9. What Requirements Should A Good Skin Analysis Device Meet?
We’ve made it easy for you to fill out our ROI calculator here.
- See how quickly you’ll earn back your investment
- The ROI calculator estimates how quickly Observ produces measurable profit
- Simply enter your specifications to find out more!
Quality between devices varies like cost, so researching ROI of machines will determine your ultimate satisfaction.
Observ 520x was designed and developed in the Netherlands by Innofaith beauty sciences and meets incredibly high standards set in this emerging market. We’ve focused on high-end cosmetic equipment for more than 20 years. We‘d love to tell you more! Click the link, and find out what Observ can do for your business!
With skin analysis devices popping up rapidly, how should beauty experts navigate this relatively new technology and make it work for them?
Understanding measurable benefits while avoiding misunderstandings about skin analysis will make your consultations more successful. You’ll not only build trust while educating your customer but with Sylton’s Observ level of analysis, you can show them unmistakable results and the real-time improvements made.
After all, seeing is believing, and high-quality photo skin imaging benefits both practitioners and the client experience.
What requirements should your skin analysis device meet? Here’s what to look for, and how to explain top-of-the-line analysis to your customers.
1. Let’s Bust This Myth First: Skin Analysis Is A Gimmick
Your customers are better at researching than ever. In the past year, more people spent time online reviewing before and after photos. They’re savvy about gimmicks and “too-good-to-be-true” claims, so you can expect to address well-founded questions during consultations.
Unfortunately, Skin analysis can be misunderstood and might seem unnecessary or unreliable. The truth is: significant skin information is impossible to gather with the naked eye, but revealed with next-generation devices like Observ 520x.
In effect, the ability to see “invisible” damage or understand hidden skin needs allows customised, optimal treatment. As a bonus, Observ also lets you see and show customers improvements that are made in the deeper layers of the skin.
Yes, it’s legit and the best devices dramatically improve business.
2. Skin Analysis “Measuring” Versus “Revealing- What Is The Difference?
Observ 520x provides fast, high-resolution pictures, showing the overall skin appearance. Customers see for themselves what you discuss and will appreciate the need for treatment or a product routine. Skin problems made visible with advanced lighting and filtering techniques immediately show a clear, honest portrait of the skin. What you see is what you get.
However, measuring the number of pigmentation spots, wrinkles, or pores is subject to change depending on the time of day, season, location, age, and ethnicity. Rather than approach skin analysis as numbers and data, the more holistic view of Observ lets us understand the entire picture.
3. Can Skin Analysis Reveal Pigment Spots?
What a computer algorithm sees as a low pigment score, might present a problem for your customer regardless. That’s because computers only calculate using data they’re programmed with, but Observ 520x records what the eye sees.
In certain “terrible” lighting, we’re shocked by spots our skin, enlarged pores and imperfections.
Likewise, in a controlled, consistent way, the lighting and filtering power of expert skin analysis lets us see what’s really going on with our skin just like lifting a veil.
4. Is Measuring Ph, Moisture and Fat Value With Equipment, Reliable?
Acidity, moisture, and fat levels combine in a complex biological system that affects the skin barrier, how cells form, and surface.
Diseases like atopic dermatitis, ichthyosis, and acne disturb biological systems, so they cause abnormal readings on most skin analysis machines.
Signals from inside and disturbances outside change pH value, fat value and hydration levels. That means narrowing down a set of specific values for your customer’s skin isn’t realistic.
A skin analysis device should enhance your consultation. Along with expert knowledge, human touch, and adaptation to the individual it delivers best outcomes.
5. Why Take A Holistic Approach To Skin Analysis Rather Than Focus On A Small Subarea?
Treat only what needs to be treated, but first you must see the surrounding framework and contributing factors.
Observ 520x makes skin characteristics and the more global appearance of the skin more clearly visible overall which prevents you from treating issues that matter less, and ensures you won’t miss impactful ones.
Some problems stem from decades of dehydration, loss of collagen, and more. Other issues develop quickly because of short-term factors.
Therefore, view the big picture, and what a realistic timeline for results will be.
6. Why Can You See Product Results Better With Photographic Skin Analysis Instead Of Measuring Equipment?
Observ 520x makes use of instinctive sensitivity. A measuring device does not have perception ability for people’s unique needs and concerns that Observ allows. In partnership with you, enhanced vision, precision planning and clear results are possible.
7. What Makes Skin Analysis Images Valuable To The Skin Expert?
Observ 520x takes 8 pictures within 10 seconds, which are immediately useful during a skin consultation. The photos make everything you explain more clear and convincing.
The impact that images make is undeniable psychologically, and because the process is so fast, it’s a logical step with a massive payoff. Comparing before and after photos will make even subtle improvements quite visible, so clients are confident in the effectiveness of a treatment or product routine.
Seeing is believing.
8. Is A High-Quality Skin Analysis Device Difficult To Operate?
A skin analysis device should quickly provide information you can act on. It’s also essential to understand your device so that you maximize it’s use and feel confident incorporating the technology into your services.
Observ 520x works with an iPad and an app. The app is intuitive and Sylton ensures everyone receives training to familiarize and work with the device right away.
9. What Requirements Should A Good Skin Analysis Device Meet?
We’ve made it easy for you to fill out our ROI calculator here.
- See how quickly you’ll earn back your investment
- The ROI calculator estimates how quickly Observ produces measurable profit
- Simply enter your specifications to find out more!
Quality between devices varies like cost, so researching ROI of machines will determine your ultimate satisfaction.
Observ 520x was designed and developed in the Netherlands by Innofaith beauty sciences and meets incredibly high standards set in this emerging market. We’ve focused on high-end cosmetic equipment for more than 20 years. We‘d love to tell you more! Click the link, and find out what Observ can do for your business!